Within the world of search engine optimisation, personalised search has often got experts hot under the collar. You may be wondering what exactly it is and why there is some much debate centred around it.
What is it?
Personalised search is the service provided by Google and other search engines that remembers what you tend search for and the sites that you like to visit. Over time Google uses an algorithm specific to the sites that you favour and ranks them for you. For example, if you like to look at eBay often, then you may well start to see lots of eBay listings coming up on the results pages where perhaps in the past you would have seen other things.
How does it work?
This form of search is guided by a variety of factors and can vary according to the search engine you use. Some of these include the time you like to search, your internet history, stored cookies or the IP address of the PC or laptop you use. Most of the search engines use personalised search to some degree but Google offers it on a vast scale in comparison to others. On signing into Google you’ll find that your search history has been recorded indefinitely or to the last point you deleted it. When you have logged out the search history will date back up to 180 days. The impact for the search results is significant.
Bing works differently. It too records the search history but only up to 28 days’ worth. Bing also suggests search terms according to the past terms used.
At www.searchengineoptimisation.co.uk we offer a wide range of search engine optimisation services.
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Posted by Jon.
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