Search engine optimisation services have to perform a diversity of tasks. A lot depends on the nature of the site concerned, but despite this caveat there are some common tasks which are done on a regular basis. Regardless of the continuing changes in the world of search, many of these basics will be done by SEO experts for some time to come. A simple way of looking at these tasks is as SEO basics. Some of these basic activities are concerned with luring more traffic to a site by off-page means, while others are actions which are done to the pages of a site. This piece will focus on the latter.
At SearchEngineOptimisation.co.uk we understand the complexities of contemporary SEO, but we never take our eye off the basics. This means that our multifaceted campaigns have the best possible chance of pleasing users and search engines alike. Although we always adapt our tactics to the individual requirements of specific sites, there are five things our efforts often touch upon:
• Title tags are crucial and require more attention than you might think. Quite a few individuals who perform SEO independently go astray when dealing with the title tags on the pages of their sites. Even the basics of SEO often need the skills of a specialist.
• The content is pivotal. In the first place, this means looking at the text to be added to the pages. This is because search engines and users usually want a site to have interesting and informative content in text format. It also involves looking at the amount of space on the page to facilitate easy reading. Furthermore, it includes considering what should be added in terms of the subject. Industry news and comment can often work well, but not in every case.
• A site’s structure must be arranged so that users and web crawlers find it easy to get around. If either group have difficulty in finding what they want, the site will not perform as well as it should. Users have to be pointed in the right direction so that they can get the information and hopefully the products or services that they wish for.
• The careful use of keywords is essential. If the site has a blog or articles, keywords should be seeded throughout the text. However, this should be done sparingly so as to avoid the charge of keyword stuffing. Too high a keyword density and a site may incur a search engine penalty, too low a density and the site may perform in a suboptimal fashion. Therefore it makes good sense to use SEO Content Management Systems.
• The final thing which must always be done with regard to on-page SEO is to think outside the box. Users often love things which break up the monotony. The use of video can be a good idea in some contexts. If the video would have too negative an impact on the site’s load time, linking to YouTube is one option worthy of some consideration. It is not so much what you put on the site, as having the correct attitude, while avoiding errors like too much Flash.
