SearchEngineOptimisation.com, only one way up

At SearchEngineOptimisation.co.uk we know that despite having expert knowledge of web design and search engine optimisation services, it is not enough alone to form a solid internet marketing strategy for a company. We see it so often within media companies and owners when they are quick to criticise and put down other media environments, and honest digital marketing experts will admit that they are guilty of this at times. What professional marketers have learnt over time, however, is that every aspect of the internet marketing and media plan is crucial to the success of any business and more recently we are actually seeing more traditional forms of media assisting with driving online traffic.

Most people involved in business and marketing are constantly keeping up with user trends and monitoring the way in which consumers search for information and make purchases. Two of the areas which have grown the most over the past few years are online and mobile internet. Internet usage is one of the areas that has been least affected by the struggling economic times and any environment that can survive tough times is worth looking out for. As consumers become more demanding and media savvy, we are seeing the internet being accessed all the time, when people are at work, home or on the move, and traditional marketers have picked up on this.

The main reason that a large proportion of companies hire external SEO consultants is that they know the internet is going to play an integral part of our future and driving traffic to your website is crucial. That is what a professional company will help you with in terms of making you more visible to consumers by increasing page ranking and building up you brand reputation with good quality content. What we have seen more recently however, are other forms of media pushing business online too, which is good news for digital marketing experts.

Speak to any professional within press, television, radio and outdoor and they are guaranteed to have research showing how their media environment can help to drive traffic online. It would be unprofessional for web developers and digital marketers not to recognise the importance of this; after all, increasing web traffic is one of their main purposes.

The other area which is even more important is the increased use of mobile internet. Smart phones have taken the world by storm, and with the mobile phone companies catching on to the fact that driving people online is good for their business, we are seeing a direct link between SEO and other advertising and marketing methods.

Some of the major smart phone players such as Nokia and Apple have launched advertising campaigns encouraging people to search online. Both Google and Bing have apps in place with specific mobile phone providers meaning there has never been a more important time for ensuring your page ranking is high. On one hand it does mean that our search engine optimisation needs to work harder, but the positive spin is that if we can get it right, the traffic is already being driven for us.

The iPhone has taken the world by storm and the increased use of people accessing the internet via their mobile phones whilst on the move has increased dramatically. This has meant that anybody involved in SEO has naturally followed the route of tailoring their SEO strategies towards mobile internet users, as well as standard PC users. Over the past year there has been a lot of focus on Apple’s iPhone as they launched updated versions and made significant improvements to each product. These made their popularity soar. Whilst we understand the importance of mobile web optimisation for the iPhone, it is worth remembering that there are a lot of other smart phones out there too.

Nokia have always been a big player within the world of mobile phones and their smart phone sector is no exception to this. With their OVI website dedicated to smart phone use and applications, this really is the company to watch this year. In 2009 Nokia’s sales figures for smart phones accounted for a massive 53% of the smart phone industry as a whole, meaning that if you are forgetting about Nokia then you are missing out on a vast section of your potential target audience.

When optimising your website for mobile internet use, you really need to put yourself in the eyes of the mobile user and ensure your strategies are tailored to user trends. There are multiple uses for smart phones and the opportunities and services they offer are almost becoming endless. However, in terms of web optimisation, there are some obvious uses which should form the basic focus for your mobile internet targeting. At SearchEngineOptimisation.co.uk, we can help you optimise your site for mobile phone search engines.

Local information is one of the most common uses for smart phones. If a user wants to find a local restaurant, train times or location maps then it is quicker and easier to look on their smart phone than it is to turn on their computer. The trick for any company is to ensure that their contact details and maps are up to scratch so that a mobile internet searcher can easily locate them. Ensuring that you are listed within Google local listings is also essential.

Quick and random searches within search engines are also common. Often with mobile internet the topic is fairly off the cuff, as it could simply be the result of an unexpected conversation. Your website needs to be ranking high within search engine results pages (SERPs), otherwise you will be missing out. Mobile searchers are less likely to scroll through a lot of search result pages, so you need to be near the top.

Social networking is another popular internet phenomenon, so if you are involved in social network marketing then ensure you are managing it well. Make sure you are micro-blogging and real time reporting whenever a good opportunity arises.

The last and exceptionally popular use is music and video download. The trick to mobile downloads is speed, so ensure your mobile internet site is efficient, fast and not clogged up with unnecessary content.