Prince William and Kate Middleton’s very royal wedding is only a couple of weeks away! Not just Britons – international interest has reached fever pitch for the big day, with many websites and businesses looking to capitalise on the feel-good factor as much as they possibly can.
Yahoo, for instance, has launched a themed royal wedding website which can be found at http://royalwedding.yahoo.com/. The web presence has been specifically tailored for ten countries including the UK, the United States, France and more. It features photos, the latest news, a guestbook for well-wishers to sign and more.
Describing the website, Yahoo says in a statement: “With the wedding of Britain’s Prince William and Kate Middleton less than a month away, people’s interest in the big event is growing exponentially.”
Yahoo’s strategy is obvious – by setting up a specialist web portal entirely centralised on the royal wedding, they’re hoping to pull in as much interested traffic as possible and keep them as long-term users of their site and services. And who can blame them! The event itself is estimated to pull in an incredible 2.5billion viewers on television. Businesses would be foolish NOT to try and get a percentage of that pie!
If a large event or something similar is in the pipeline that grabs people’s attention and captures their imagination, be a part of it! Theme your website and SEO campaign to show that you’re part of the party. Not only can the economical benefits be rewarding as we’ve mentioned above, but it can also show that you are a business with your finger on the pulse and up to date with current affairs.
Updating the theme of your website and content to be part of a big occasion is a fun way to attract visitors and keep them coming back in the future. We wish William and Kate all the best on their big day!
Would it be crass to optimise your site in preparation for the royal wedding? Not at all! The Royal Wedding in April is going to be a massive, global event. If you’re a retailer looking to provide the public with memorabilia for the special day then we recommend you start optimising your pages in preparation ASAP.
There’ll be a massive tourism boost around April-time, with scores of people heading to the shops around the occasion – especially during the ban holiday period. It’ll be a retailers dream, and for those websites than plan ahead with ‘Royal search engine optimisation’ will most likely reap more rewards than most.
Getting ahead of your competitors for terms such as ‘royal wedding china’ or ‘royal souvenirs’ will be its own reward as the due date draws nearer, as long as you incorporate some other SEO services alongside them. Local SEO alongside some long-tail keywords, for instance. ‘Royal wedding china in Manchester’ can generate a lot of interest in the area, while a social media campaign will help spread your deals via word of mouth.
The great thing is that you won’t be investing all of your money into a one-off SEO campaign. If you angle it right then you can become an established merchant of royal wedding souvenirs for years to come, adding new products as you go and getting a timely profit boost alongside your other products and services.
You don’t have to restrict yourself to link building in the UK either. Interest in the wedding is hitting fever pitch across the globe. If you have the resources, then target areas of the United States, Australia or India, who are all bound to have a long-term vested interest in the happy couple.
Whatever kind of SEO you decide you want to use in the run up to the big event, one thing is for certain. This will be a massive opportunity for retailers whose marketing potential shouldn’t be underestimated.
On a personal level, we’re very much looking forward to the big day, and wish the happy couple our best wishes for the future!
