At SearchEngineOptimisation.co.uk, we try to be fair in our approach to search engines and not just concentrate on Google. Like most people, we are immensely impressed with what Bing is now offering us, yet when we compare or refer to anything search engine related, we always seem to mention the word Google. The even funnier thing about it is that in the world of search engines, Google is actually quite new. They have not been around as long as Yahoo and Microsoft, yet they have somehow launched their way into the forefront of our minds. With this in mind, we thought it about time we looked at how Google has achieved this and identified some of their fantastic achievements, other offerings, and the things that only Google could ever get away with.
It is always nice to start on a positive so let us look at some of the services and items which Google has offered to both its users and its websites. One of the most talked about items is of course Google Earth. Whilst some people are concerned that ‘big brother is watching us’, nobody can deny the time, thought and dedication that has gone into Google Earth is worth celebrating. One of the main purposes of Google Earth is actually to aid conservationists and gain more environmental control and educate people, which can only be a good thing.
Becoming number one so quickly is also impressive. Google clearly researched their market and knew what they were doing, which is why they have ended up with an astounding search engine that works well for both companies and for individual users. Lots of people gained a new found respect for Google with the leaving of the China market due to security policies. Up until then, lots of people thought that Google was all about the money, when in fact their moral standing is quite admirable.
There is not so much that is particularly bad about Google; however there are few things that concern a lot of people, in particular those offering search engine optimization services. Although the worries go a lot deeper, the main starting point is simply the fact that Google is everywhere. Google are offering online what we are now seeing in supermarkets, and that is a one stop shop for everything we ever need. Maps, images, news, and advice – all of it is there. There is also the Android element of launching into Smart Phones. Whilst we love that Android are doing so well in the smart phone market, some wonder how necessary it is to have a hand in every pie.
Whatever happens at Google, one of the most read news stories was that of Google being voted the best place to work. If you work there you have a team of doctors on hand, get a daily massage and feast on a full course dinner. As for taking your dog to work with you, only at Google.
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Posted by Dan.
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Interesting, I always thought that Google was the oldest one!