There is no mistaking the importance of blogging and more and more we are seeing companies use blog pages as a way to get backlinks from other sites and to get a presence within search engine results pages (SERPs). To help us out in the extensive world of blogging, there are a variety of search engine optimisation tools available which can assist bloggers in getting the best out of their posts. WordPress is arguably one of the most popular, and whilst they are so effective, there appears to be more and more plugins and additional services available that there is a danger that people are becoming more focused on what tools they are using and less focused on the basic strategies of blogging.
Freshness is what we are always hearing about from search engines regarding blogs. At SearchEngineOptimisation.co.uk we are huge fans of fresh content and can advise you why the likes of Google favour it so much. That being said, we often find ourselves searching for a topic only to be presented with a three year old post on the subject. This is a tricky situation for bloggers, as fresh content is crucial yet we often find that older posts rank higher. The reasons for this are generally because there are only so many ways you can say something, so writing a similar blog on a subject to one which was written years ago does not always guarantee the same quality of content. To combat this, it can be a good idea to write add-on articles which can be linked to these.
Place your anchor text carefully. We all know anchor text is important in order for our pages to be picked up with search engines, however it appears that Google only recognises your first initial anchor text. Many SEO tools used for blogging will automatically link your anchor text to various pages, which could be seen as underhand and considered spam by the search engines. A similar theory applies to keywords in that you only need a couple of the most relevant per blog. Cramming keywords into your blog is going to be a hindrance rather than a help.
When it comes to getting backlinks to your pages then you need to consider your target audience. Joe Bloggs in the street is not going to create a link to your website and it is also unlikely that large businesses are. The main area when bloggers get their backlinks is from other blogger sites. For this reason, it is important that you are reading similar blog sites and identifying what type of blogs they like to link to. You can also try guest blogging on their site if they allow it.
The last sticky area is regarding comments on blogs. Some advise against them for spam purposes, whilst some praise them. Comments create a community and can result in long posts naturally full of relevant keywords. The best thing to do is to manage them rather than ban them altogether.
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Posted by Susie.
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