What are the rules a blogger should follow? What should a blogger do to make their blog show up on search engine results? There are a number of answers to these questions and they can take a great deal of time to explain, but here are ten quick, yet important tips that will help you get your blog on the right track in its own right as well as forming part of a wider search engine optimisation campaign.
1. Don’t blog on a subject you aren’t experienced with. Many novice bloggers think that “showing people how they can earn money fast” is the way to earn. This is a big misconception, because there a lot of other web sites who teach about that topic, so unless you’re an expert on it, there’s no need to pretend to be. In fact, 1 out of 10 blogs are written about this topic, which is a lot and even if you did want to still do it, you would probably find yourself at the bottom of the search results on every major search engine. You need to think outside the box, don’t write about what everyone else is. Rather, write your blog on a subject you consider yourself somewhat of an authority on, so readers will see your blog as legitimate and worthwhile.
2. Keep your reader reading until the end. This tip is somewhat related to the first tip, because if you don’t write the topic on something you know, it will definitely show in your blogs. Make sure to be short, but at the same time, still be descriptive. Your goal is to have a reader start at the beginning and go all the way to the end. You don’t want the reader to get bored or lose interest after a few sentences.
3. Be creative. Your title says a lot about your site and it will most likely be your reader’s first impression of your blog. Don’t choose a title that is too wordy or long-winded, but at the same time, make sure your title says enough about your blog to give the readers a good idea about what your page contains.
4. Have a lot of posts to help entertain the reader. If all you have is one or two, then most likely your visitors will not come back, because it will appear as if you aren’t putting much effort or interest into your blog. Also, if you notice your traffic picking up, don’t become lazy and think your hard work is done. You should still keep updating your blog on a regular basis. This is great for SEO success because search engines love sites with regularly updated content.
5. Don’t overdo graphics or animation on your blog. Ask yourself, “Are these designs useful to my visitor?” If the answer is yes, then go ahead and continue using the graphics, but if the answer is no, then get rid of them. Sometimes graphics and animations make a blog more lively and entertaining, but too many could make the reader annoyed and your page looking cluttered.
6. Your homepage is the most vital part of your site. You need to make it friendly and also easy to use. You should try to link all of your major posts to the homepage. If you have some blogs that were more widely read and acclaimed than others, then you could consider making a “Top 5 blogs” link and place that on your homepage as well. Good internal linking is a great way to help users and search engines to find relevant information on all the different pages of your site.
7. Don’t confuse your blog by using a lot of tenuous topics. There are numerous people who would want to write about two different topics so they are able to choose the blog that receives more traffic to talk to write about the other topic. This could give users a bad impression, so avoid doing it. If you want to blog about various unrelated subjects, then by all means do so, just keep them completely separate from each other and don’t overlap.
8. Don’t copy. If you do use content from another blog web site, then at least mention that you’ve taken it. Search engines are very smart so try to be careful, avoid copying someone else’s work as much as possible, and as previously stated, if you must copy some of their work, be sure to give the original writer his/her proper credit. If you fail to do this, not only will you earn a bad reputation among the blog community, if you may also get banned from search engines.
9. Be loyal. Average readers might be more intelligent than you realize, so follow this rule or you may not get the users that you want. You’ll need these readers for future help, because their honesty and feedback will let you know what to improve or what to change in order to keep it interesting and informative.
10. Returning visitors are the most important visitors.
By following these ten tips, you should be able to substantially improve the content and quality of your blogs and in return, gain more new readers than ever before as well as adding good stuff to the site, which provides much SEO benefit.
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Posted by Susie.
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