Whatever the subject matter of your company or website is, there is always room for a blog page. At SearchEngineOptimisation.co.uk we never get tired of browsing through blog pages and it is amazing to discover what topics people will write about and even more so, what topics people will read about. Blogging is everywhere and has many benefits. For starters, it is a good way to engage and inform people of things going on within your company or industry. It is also a fantastic way to get backlinks to your web pages and helps with page ranking within SERPs. The problem is however, that as with all things that become popular, a lot of people start going a little over the top.
A traditional blog consists of text, perhaps with the odd picture, yet over recent years we have seen the inclusion of other formats such as more detailed images, maps, graphs and videos. Including additional content can be good as it offers the reader something different and provides them with an alternative way to receive information. Alternative blog content can also be good for search results, as it creates multiple opportunities for the link to be displayed within certain results pages. The problems occur however, when added detail and complexity take over from common sense, and in the world of blogging, this could be dangerous.
If a website is writing about a popular subject then words and a few pictures are usually all that is required. The issues begin to appear when it comes to more technical blogs. Now, it is obvious that there is the need for more detailed content in instances such as this, however blogs are still blogs and they should be simple. If the nature of your business and website is aimed at a more technical side then it is a good idea to use SEO consultants to assist in your blog pages, otherwise you could get it all wrong.
One thing that makes a common appearance within technical blog pages are screen dumps. Screen dumps are a fantastic way of teaching and educating readers on specific tools or tasks and the visual element makes it easier for the reader to transfer what they have learnt from the blog to the real situation. As good as screen dumps and the like are however, you can always have too much of a good thing.
All SEO experts will tell you that no matter how advanced the online world becomes and how much more technically demanding users are, the basics of search engine optimisation still remain. A blog is content, and not just that, it is crucial content. For this reason it should be easy to follow, a pleasure to read and flow naturally. Including some aspects of image or map can be beneficial, however when users are seeing 90% image and 10% text then it is questionable how much of a ‘blog’ the content actually is. Being technically advanced and up to date is a great thing, however quality and relevance should never suffer.
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Posted by Susie.
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