Most companies are involved in blogging to some level, yet despite it being so popular, there does not appear to be any set trends or rules surrounding the elements of a blog. When conducting research and browsing other people’s blog pages we do not always see a pattern. Length of blogs seems to vary greatly and we can see a vast difference. Some blogs can simply be a couple of sentences long, whilst others can span two pages. Content of blogs can also vary immensely. The most traditional type of blog is obviously just written text, however more often than not we are seeing video links, images and a lot of screen dumps. It seems that in a lot of cases a picture says a thousand words so bloggers use them instead of text.
The nature of the blog content really depends on the nature of your business. If you are offering technical advice or opinion then illustrations are often needed. The key here is to know your audience and speak to them on their level of understanding. If they will understand and require diagrams then include them, however for a lot of readers it will just put them off and they will not even bother to read. The same applies for length. Too short a blog will probably be read, however may not have much of an impact. A lengthy blog could be read but the reader could get bored. Ensuring you get a good balance is the best approach.
Taking social networking aside, there do not appear to be any hard and fast rules surrounding regarding blogging. Blog pages are important as they communicate with an audience, drive traffic to your website and create and build a loyal customer base. For these reasons it seems strange that everybody is doing it different, or perhaps that is what makes blogs so successful.
The frequency in which you post a blog can also generate mixed opinions. When it comes to specifically creating SEO blogs the majority or people will say the more frequent the better. Yet there are arguments for and against. Blogging everyday, if you can, is extremely effective. It puts your blog pages in the running with places such as social networking sites which are habitually accessed on a daily basis. It can also aid you in real time searching, as the more recent your posts the more likely they are to be displayed in this instance.
The downside to blogging every day takes us back to the basics of search engine optimisation. Any professional search engine optimisation agency will tell you that quality of content and relevance are two of the most important factors for achieving a successful web marketing campaign. If you are lucky, or creative and knowledgeable enough, to post interesting and relevant blogs day after day then by all means do it. However, blogging for the sake of it could have the opposite effect if the quality of the blog is not up to scratch, and you could just be thought of as yet another site with poor content.
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Posted by Susie.
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