SearchEngineOptimisation.com, only one way up

Many social media sites have a search component. This makes them a viable avenue to pursue during website optimisation. When it comes to social media, Facebook is a big player – but do you need to worry about being found on Facebook search?

The Facebook search bar is far more unassuming than Google’s various search options, but many users turn to it in their time of need. Facebook search has improved over the years, allowing users to track down long-lost friends, favourite pages, events and much more. These changes mean that it’s easier for Internet users to find your pages on Facebook.

Just this fact alone should make any site owner sit up and pay attention. The main difficulty with Facebook for business users has always been the structure. It’s hard to reach users who haven’t heard of you. By using the right keywords however, you can get your pages listed when users make use of Facebook’s search bar. You can talk to us at www.searchengineoptimisation.co.uk about using SEO tactics in social media marketing.

It’s unlikely Facebook will ever be able to [...] Continue Reading…

If you’re running a blog, a website and a business, you’re not going to have much time on your hands. So, what happens when your SEO company tells you to spend time reading other blogs? You’ll want to make sure it’s worthwhile before you commit.

The short answer is, yes, commenting is worthwhile. Here’s why.

*The biggie: links. Not all blogs ‘nofollow’ their comments sections. If you manage to track down a high-ranking blog that allows link juice, your comment adds to your link building campaign, making the efforts of your link building company a little easier.

*Another SEO benefit: reputation. Reputation building is another action taken by any good SEO company, including us here at SearchEngineOptimisation.co.uk. Getting your name connected to pages for your keywords is important work.

*Direct traffic. This shouldn’t be discounted. Well-written blog comments that feature a link to a relevant page can get traffic. Better still, this traffic is perfect for your landing page, it involves people who have a demonstrated interest in what you’re talking about.

*Customer relations. This is another way of saying ‘reputation building’. Your reputation [...] Continue Reading…

A question that concerns any social media business user is how much time social media marketing, SMM, should take up. When it comes to Twitter, or even Facebook, it’s far too easy to get carried away. Instead of draining your time resources, you need to plan.

Spending all day on Twitter makes no sense. At the same time, only dropping in once a day means your marketing plan won’t move forward. So how much time should you devote to tweeting?

The answer will depend on an extent to your confidence with content. If you’re able to dash off a tweet in five minutes, then doing this ten times a day will be no problem. For less confident content writers, half an hour each day spent on planning is a better idea. The important thing to remember is to restrict the time spent: if you find you’re spending more than an hour each day on Twitter, you’re in trouble.

Why not just once a day?

It would be much easier to just drop into Twitter once a day. Campaigns on other social media sites [...] Continue Reading…

When those in SEO services talk about blogs with clients, it’s usually about content. Blogs provide a great source of fresh content. Link building and social media optimisation are minor considerations in comparison. But what if they weren’t?

A good blog can be a link-building gold mine. It only builds links, though, if you work link building and social media into your blog’s foundations. To do this, you may need to change some of your priorities.

Choose the right audience

If you’re running a blog, no doubt you’ve spent some time thinking about what your target market wants to read. Any good SEO agency will hunt out the audience for an SEO blog, as we do when providing SEO services at SearchEngineOptimisation.co.uk. Time is spent sorting out the style, length, content and even look of articles the target market reads. There’s a lot of concentration on what readers want.

But what about what you want? Your blog doesn’t just need to be read. It needs to be talked about, shared, linked to and generally seen all around the net.

Finding that audience

The audience you [...] Continue Reading…

So, your search engine optimisation company wants you to start using Twitter as part of your social media campaign. But how do you grab attention?

Using Twitter for marketing isn’t easy. With so many businesses tweeting as part of their social media marketing campaign, competition for attention is fierce. You need some aces up your sleeve.

*Share your day. Had something strange happen on the way to work? Use that as your morning’s tweet. Not every Twitter post has to be about your marketing campaign. Quirky posts will keep your followers reading.

*Post opinions. Stir up conversation by posting your opinion on something.

*Call for opinions. Asking readers what they think is always a good way to get people interested. This works particularly well when you post a link or quote.

*Share what you’re reading. The things you read are likely to be of interest to followers, and give you an easy post.

*Retweet. Sharing is a great way to get ahead in social media, and you can discuss this with us at SearchEngineOptimisation.co.uk. Retweeting interesting posts helps you consolidate your position in the Twitter [...] Continue Reading…

Are you trying to attract attention in mobile as well as traditional search engines? If you’re looking to tap into new markets, mobile SEO can be a great addition to SEO services and search engine marketing plans. Before you throw your current site into the mix, you need to stop and think what mobile searchers are looking for.

Mobile Internet browsing is a world away from the way we’ve always explored the Internet. Users simply don’t act in the way they do when sitting in front of a computer. The form itself pushes other behaviours:

* Smaller screens – make it harder to look at content, so web pages have to be minimised
* Lots of distractions – these not only make it harder for users to concentrate on content but cut short the time any site has to get a message through
* Interrupted use – most searches are performed while the user is waiting for something else to happen or killing time, such as a train or a friend to arrive

What the average site should take from each of these points [...] Continue Reading…

Engaging with the social media can be a good supplement for the professional SEO services you’re using. There’s one thing about social media campaigns that isn’t covered by your SEO and marketing budget however: your time.

Social media marketing can be a huge drain on a business’ time resources. If there are no guidelines in place, you can waste hours. When those hours could have been used more productively, that’s a serious liability.

To prevent your social media bonuses from turning into losses, you need to

1. Schedule for social media. Darting onto Facebook pages every half-hour isn’t necessary or productive. Set aside specific time each day for your social media activities.
2. Schedule reading time. Social media isn’t all about action. Reading other people’s posts is key to any social media campaign’s success and you can discuss this with us at Searchengineoptimisation.co.uk. A separate chunk of time needs to be allocated for your social media reading.
3. Plan content. Social media is fast-moving but don’t be afraid to plan. It saves time in the end.
4. Re-use content. Good content is essential for catching [...] Continue Reading…

It’s easy for your search engine optimisation company to tell you to blog. It’s much harder to actually make your blog successful. Everyone says that you should interact with other bloggers to entrench yourself in their community, but how? Just talking with them won’t get you very far. You need to work hard but first you need to know what to aim for.

1. Start out slow – leave comments on interesting posts. Make sure they’re intelligent, rather than just ‘What a great post!’. Once your confidence increases, start referencing your own posts and linking to them. Be cautious of linking on a blog that doesn’t appear to support links.

2. Link and contact – though it may go against the SEO grain, linking to other blogs within your search engine optimisation blog is a great way to form relationships and you can explore this with us at Searchengineoptimisation.co.uk. Reference other bloggers’ ideas and give them a link, then contact them to let them know. This can open up exchanges of ideas – and more links for you.

3. Invite – there’s [...] Continue Reading…

There’s lots of talk in SEO circles about how valuable social media is but little advice on how to actually tap into its treasures. Simply belonging to these networks isn’t enough to benefit your website optimisation plan. You need to know the specific steps to take once you join.

Part of the difficulty for most site owners is that regular marketing tactics aren’t the most effective strategy for social media communities. While traditional marketing might market your business, it won’t help your website. A sideways approach is often needed.

* Blogs – Reading is the first step to take when wanting to promote your blog. The more familiar you are with other blogs, the more you’ll know about how to make connections and extract benefits. Once you’ve read, start talking with other bloggers

* Facebook – Facebook is a particularly difficult one, and you can discuss this with us at Searchengineoptimisation.co.uk. It takes time to make individual connections here so you need a broader plan. Games and competitions are your friends

*Others – For most other sites, your content is how to attract [...] Continue Reading…

Want your blog to be a winner? If you’ve read anything about running an SEO blog, you’ll know that interacting with other bloggers is a good start. However, if you interact in the wrong way, everything can quickly go south.

Blogging etiquette isn’t that difficult to work out once you’re in the blogosphere. When you’re just dipping your toes in, though, it can be a trying time. If you’re like most site owners and in a rush to get your blog started, you won’t have the time to research as your SEO company says you should.

Before you dive in, here are three rules to help:

1. Inclusive communication. Another title for this point could be ‘no flaming’. The quickest way to lose any respect you’ve gained in the blogging community is to lose your temper. Intelligent comment, on the other hand, will draw people in.

2. Always credit properly. Plagiarism is considered the foulest of crimes in the blogging community and that includes idea theft. On the bright side, always crediting others means you build up your connections with other blogs. You [...] Continue Reading…