The Benefits Of Online Press Releases
SEO Consult Online Press Releases serve a dual purpose. These optimised releases not only get your latest news out there quickly into various online media portals, news feeds and sites, but also generate inbound links which can form part of a search engine optimisation strategy to help your overall rankings in SERPs.
Writing Your press Releases
Our online press releases are created around a newsworthy topic provided by you, the client. Between 300 – 500 words in length, SEO Consult press releases are formatted in a way which allows online editors, journalists and readers to easily discern the main points of the PR and judge whether it is worthy of publication. The PR then goes into further detail about the topic, includes a quote from all parties involved and includes a call to action.
Our press releases integrate several of your target keywords seamlessly into the copy to improve your SEO benefits. These keywords can also be used as anchor text to provide relevant links back to optimised pages on your website.
Submitting Your Press Releases
The key with press releases is to make sure that they are distributed to the right readership in order for them to have the greatest benefit. It doesn’t matter how groundbreaking the news or well written the PR - if it gets lost through poor distribution it will remain unread.
Level 1 Distribution
Submission to 100 free press release sites gives an excellent foundation for any online press release. Not only do the free sites provide good general coverage which helps attract more readers, journalists and media attention, your PRs will also start to show up on searches for your company name and provide inbound links to your site from host press release websites, which builds your PageRank and authority with search engines.
Level 2 - PRweb Distribution
- Submission using the SEO visibility package with PRweb.com builds on the foundation provided by free sites. In addition it offers a highly tailored approach to distribution
- As well as being indexed quickly by search engines and appearing in Google News and Yahoo! News results within hours, PRweb also place your press release in RSS feeds with over 250,000 subscribers, including journalists, bloggers and consumers
- We target your press release through PRweb by using industry specific categories and subcategories, as well as geographic preferences to ensure your news is distributed to relevant readers and media portals
- We also report back with statistics such as total number of impressions and reads, the geographical areas your readers come from, traffic sources and pickups by major search engines. Images can also be included
Level 2 - PR.com Distribution
- PR.com is all about your online profile. As well as distributing your press release, we will create a full company profile for you which is a great tool for general promotion, and includes a business directory listing
- The press release distribution service includes hosting your PR on their site, inclusion in PR.com email newsletters, submission to major search engines and their news portals, industry and region-specific channels
- Powerful inbound links are also embedded into your PR and social bookmarking and multimedia elements can be attached, such as images, videos and audio clips
The quality of the two premium distribution sites is maintained because of their strict editorial review policies. No spammy or dull press releases are accepted. Only real news is published. This cements their authority with search engines, journalists and readers as global leaders in distributing worthwhile press releases and receiving maximum exposure in the areas specified by the client.