Link Building Services
Here at searchengineoptimisation.co.uk we pride ourselves on our linking building methods which bring proven results. Each SEO project is unique and developed for the website in question so the first step in any project is to analyse the current linking profile. We then provide a mixture of link building techniques which are detailed below, to build on this linking profile and increase a websites overall domain authority. The link building services we offer and their benefits are:
Directory Submissions
- Free Directory Submissions: Are a great way to build a volume of backlinks back to your website. You can usually provide the directory with a keyword to use for the backlink so, as long as the submission is done in the correct category within the directory is used, it will provide a relevant link back to the site. These submissions help increase the number of referring domains that point to your website and contribute to a more natural linking profile.
- New Directory Submissions: These submissions are made on directory sites which are almost brand new. This means that the acceptance rate of the submissions is greater as the directory site will be looking to build up its own authority by allowing a great number of websites to be placed within its directory. Although the general authority of this website will be new, the volume of links that can be achieved with this type of submission is great and again builds a natural linking profile.
- Paid Directory Submissions: The directory sites which have been on the World Wide Web for a significant period of time generally begin to charge websites to be part of their directory. The great benefit from paid directories is that you get a guaranteed listing within a directory that is trusted by the search engines. These directories generally hold a high amount of authority so the link you get is much stronger than that of a new directory submission.
Article Submissions
- Article Writing: We have a dedicated team of SEO copywriters who write articles on a monthly basis for our clients, which are then posted onto article submission sites. You can read more about SEO copywriting here.
- Article Submissions: We use article submissions to provide clients with relevant links within themed content back to their website. This is a perfect technique for all clients because of the relevancy that can be generated from linking in this way. Article submission sites are websites which accept web articles from all industries and publish these articles within categories on the article site.
Social Bookmarking
An important part of any search engine optimisation project is to write relevant blogs about the industry of the client and post these on the client’s website. This increases the amount of fresh content added to the website which encourages the search engine spiders to return to the site frequently. What we then do is take this one step further to publish the blogs we write onto social bookmarking sites to get the information from the blogs out there into the active community. Each social bookmark then provides a link back to the website where the blogs originate, which is another great way to improve the natural linking profile.
PageRank 1 and 2 links
Along with a combination of the linking methods above we are also able to source themed PageRank 1 and 2 links. These links are great in terms of increasing a site’s overall authority as the links are followed links on domains which have PageRank 1 or 2 and in some cases 3 or 4 depending on the industry. This linking method is one of the most effective as you can specify exact anchor texts to be used for the link, which enables you to boost the terms you want to rank for. This method is great for increasing the number of relevant referring domains with good quality links.
Social Media Profile Creations
There are a vast number of social media sites on the internet, the more popular and best known are Facebook and Twitter but there are many more. Here at searchengineoptimisation.co.uk we look to set up between 50 – 200 social media profiles which in turn provide links on different referring domains to your site. These profiles can then be kept up to date by the clients to ensure the latest news about the company is always available.
Competitor Linking
We have the tools and resources to research the links of competitors has who are ranking on page one for specific terms and are then able to find out the information required to replicate these links for our clients. This method of linking is highly effective as the links used by competitors are already proving to be a success, so once each link can be sourced, our clients can reap the benefits too.