Website Optimiser is a great tool available through Google Adwords designed to test and implement changes to landing pages to improve Conversion Rate.
Click Consult will review the current landing page used in your Adwords Account. We will conduct our Analysis Report at the start of the project and at the beginning of each experiment. The Analysis Report will identify strengths and weaknesses with the current landing pages to identify niches and hypotheses that can be tested to improve Conversion Rate.
Some hypotheses will be to test only a single variable, i.e. the colour of the sign up button on the landing page or the positioning of the content. This is known as A/B testing.
Other hypotheses will lead to tests on multiple variables on the same landing page. This may include such changes as content re-writing or a complete redesign of the page. These tests are known as Multi Variant Tests.
At the commencement of projects we invariably conduct more Multi Variant Tests.
To conduct a test on Website Optimiser we will need to create at least one variation of the landing page currently used to test which produces a better result. As part of the service and under the guidance of the Analysis Report, our website development team will create a variation page. Before starting the test, the variation page will be shown to you for sign off.
Below is a graph that shows the resulting conversion rate from one of our tests. The orange line is the Original Page. The blue line is the Variation Page.
From the projects carried out on our current client base with Website Optimiser, Click Consult have proven to be able to increase Conversion Rate by 89% over a 12 month period.
Contact us today about our managing Website Optimiser for you and for further details on our Conversion Rate Optimisation Service